Lil Jon Launches Wine Brand

Lil Jon

Elsewhere in hip hop, US rapper Lil Jon has started his own wine label after some promotional bottles he issued under his name got such a good reception.

Explaining the background to the Little Jonathan Winery, he told the Associated Press: "It kind of came out of nowhere. We were just going to do some private label stuff [for parties] and we did it, and people was like, 'Hey, it's pretty nice'".

Asked about his wine credentials, he admits: "I'm not no 'drink wine every day' kind of dude. I'm not like an expert, so don't ask me no questions ... I just like the taste".

It's not Lil Jon's first dabblings in the drink industry, he already has an energy drink named after his particular style of rap - so called crunk.

Jon should have some spare time to invest in his drink projects - he has a new album ready to go but is signed to struggling US indie TVT, and admitted to reporters: "I want to get it out asap, but TVT has to figure out their business, and that's about all I can say".