Ja Rule Is Back
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Ja Rule
Ja Rule is finally back, as he begins to heavily promote the release of his first album in three years.
The New York rapper will release, "The Mirror" , in November, following up his 2004 album, "R.U.L.E" which sold just 658,000 copies, a sharp decline from his past sales. At the height of his career, Ja sold 3.6 million copies of his third album, 2001's Pain Is Love.Since then, there has been a steady decline in his record sales.
However, he hopes his new record will turn it all around, as he reflects on the time period in which he fell from atop the hip-hop throne, touching on everything from his public feud with 50 Cent to the FBI money-laundering case against Irv and Chris Gotti, the head of his label The Inc. which they were later acquitted of.
"When you've been in this business a long time, things sometimes spiral into something bigger than you expected," Ja Rule told Billboard recently. "Coming through that has made me wiser and more open-minded. Such situations not only build character, but show other people's character."
The album's first single is Ja back in the element he's known for, singing for the ladies -- in "Body," featuring R&B newcomer Ashley Joi, which followed up the street single, "Uh Oh" featuring Lil Wayne. Despite buzzing with "Uh Oh," it peaked at no. 69 on Billboard's Hot R&B/Hip-Hop Songs chart.
Ja says it was released to just get people's attention. "I leaked it to get people used to hearing my voice again and hearing good music," Ja Rule explains. "People loved 'Uh Oh,' but because of budgets you can't push records the way you want to sometimes. So you choose your fights."
The Mirror is slated for release on November 13 on The Inc./Mpire Records.
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