Lil Wayne Stockpiles Music Videos
In Lil Wayne's case, he spent what he thought was his final weekend of freedom shooting nine music videos, including one for an as-yet-untitled track from his next album, 'Tha Carter IV'. As it turned out, of course, Wayne's sentencing on Tuesday for gun crimes was put back to March so that he could seek dental treatment. So he could probably shoot a few more, if he so wished.
Director David Rousseau told MTV prior to the sentencing delay: "We shot some shit from the ['We Are Young Money' compilation] album, we shot something from 'Tha Carter IV'. Some stuff from [the recently released] 'Rebirth'. We knew what our deadline was. We're trying to get maximum coverage for Wayne. Most of the time we only shot Wayne's verses - we'll finish the rest of the videos off in the next couple of weeks".
Explaining Wayne's label Cash Money's decision to commission the videos, he continued: "Everybody is on board because everybody knows what's at stake. Unlike TI and some of these other guys that's disappeared while they were in [prison], the point is to keep Wayne on TV and everything for whatever time he's in. There was a plan in action. [Cash Money bosses Ronald 'Slim' and Bryan 'Baby' Williams] really could foresee that. He's at the height of his career, you can't let that momentum slip".
Hence why they made a start working on a video for a track on 'Tha Carter IV'. The album had been scheduled for release later this year, but is now expected to be released shortly after Wayne leaves prison next year. The track and its video will presumably kick off the promotional campaign for that while he's still inside.
