Keira Knightley Chanel advert banned

Celebrity

Published on February 13th, 2013 | by Gabi Finn

Keira Knightley’s Chanel advert has been deemed too racy for children’s eyes.

The advert, which promotes Chanel’s fragrance Coco Mademoiselle, has been slammed by parents prompting the Advertising Standards Agency to step and banning the commercial from being shown around children’s TV programmes or films.

Chanel defended the ad stating that in no way it is overtly sexual, insisting it is simply “playful” and “sensual”.

However, the ASA did not agree and came to the conclusion that the advert is contributing toward the more concerning and growing trend of the over-sexualisation of children.

The watchdog released the following statement:

‘We noted that the photographer was directly involved in unzipping the actress’s garments and that there was a suggestion that she was naked aside from a bed sheet.

‘We also noted that there was clear sexual tension between the pair and that they appeared about to kiss on the bed.

‘We considered the ad was suitable for older children, but that the sexually suggestive material was unsuitable for young children.’

What do you think? Watch the ad below: