One Direction announce debut fragrance
One Direction have announced they will be releasing their own fragrance next summer.
The British teen boy band, consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson, will launch the scent as the first in a collection of One Direction fragrances.
The boys are working with Olivann Beauty – who also works with Beyonce, David and Victoria Beckham, to name a few- for their debut fragrance.
Talking about the project, Niall Horan said: “As a band, we have been discussing making a fragrance for our fans for quite a while so we’re really excited to finally have this opportunity. We’ve been working away on this and we’re very proud of the way it has turned out – we really can’t wait to hear what our fans think.”
Their manager, Will Bloomfield, added: “The band are incredibly passionate about this project and have been closely involved in the creation of the scent, the packaging and bottle design and the name itself. The name of the fragrance is still confidential, but more news will be revealed in early 2013.”
The One Direction empire is growing folks.
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